Accounting

JJ Lundvall

CFO

JJ Lundvall is E/M Group’s chief financial officer reporting to CEO Kris Soder. As CFO, JJ oversees the accounting, business support, financial planning and analysis, treasury, audit, and tax functions at E/M Group. JJ has nearly 25 years of experience building and leading finance teams in global companies with significant operating scale and complexity. Prior to joining E/M group, JJ was CFO at Performix, LLC.

JJ began his career with the USDA Forest Service and spent 7 years in budget and accounting roles. JJ worked with Honeywell Aerospace for 7 years holding a variety of roles in FP&A, pricing, and controllership supporting the Americas, Asia Pacific and Europe. Next JJ worked in the supplement industry with MusclePharm and Performix, LLC for 9 years, ultimately becoming the CFO of Performix, LLC. JJ graduated from Arizona State University with a bachelor’s degree in Accounting and earned his MBA through the University of Phoenix.